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Tuesday, February 2, 2010

Bus Com Chapter 4

Critical Thinking

1. Your deadline is due, but your document needs proofreading. Should you spend the time necessary to proofread and miss the deadline.
2. Do you agree that good writers can sit down at a computer and turn out perfect documents on the first try? Why or why not?
3. Because clichés are familiar and have stood the test of time, do they help clarify writing?
4. Study the following sentence from an actual message: “Management was the driving farce behind the project.” How could this proofreading error be costly?
5. Is it unethical to help a friend revise a report when you know that the friend will be turning that report in for a grade?

Chapter Review
6. What tasks are involved in revising a message?
7. Why is conciseness especially important in business?
8. What is a long lead-in? Give an original example.
9. What is wrong with this sentence: “There is no one who can do the job better than you.”
10. What is redundancy? Give an example.
11. What happens when a verb (such as describe) is converted to a noun expression (to make a description)? Give an original example.
12. Name five design techniques that can improve readability of printed messages. Be prepared to explain each.
13. What is the difference between serif and sans serif typefaces? What is the most common use for each?
14. What five areas should you especially pay attention to when you proofread?
15. Howe does the proofreading of routine documents differ from that of complex documents?

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