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Monday, January 25, 2010

Bus Com Chapter 3

1. "Writing is both a 'marker' of high-skill, high-wage, professional work and a 'gatekeeper' with clear equity implications," said Bob Kerry, chair of the Commission on Writing. What does this statement mean in relation to your career field?
2. Why is audience analysis so important in choosing the direct or indirect pattern of organization for a business message?
3. How are speakers different from writers in the way they emphasize ideas?
4. Why are short sentences and short paragraphs appropriate for business communication?
5. When might it be unethical to use the indirect method of organizing a message?

6. Compare the first phase of the writing process with the second phase.
7. For routine writing tasks, what are some techniques for collecting informal data and generating ideas?
8. What is the difference between a list and an outline?
9. Why do many readers prefer the direct method for organizing messages?
10. When is the indirect method appropriate, and what are the benefits of using it?
11. List four techniques for achieving emphasis through style.
12. What is parallelism? Give an original example.
13. What are the four sentence types, and what do they consist of?
14. What is a topic sentence, and where is it usually found in business messages?
15. List three techniques for developing paragraph coherence.

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